When a job seeker learns about a position at your company, the first place they’re going to look is your website. When they get there, what will they find?

As leading recruiters in Houston, TX, Murray Resources can tell you that if it’s a confusing, overwhelming, or disappointing experience, then that’s going to reflect poorly on your employment brand as a whole – and impact your ability to attract quality candidates. In order to attract the best talent, your company needs to communicate clarity and innovation.

To help you make a great first impression on your website, here are a few tips to follow:

Polish Your Careers Section

For too many companies, the Careers section of their website is an afterthought. The information is sparse and the job postings are outdated – sending a message of disorganization to job candidates.

Instead, spend some time thinking about the information you want to present to job candidates. Sell your company and offer details as to why it’s a great place to work. Most importantly, keep the job postings current.

Understand Your Audience

In order to provide information that speaks to top talent, you need to know what they want in an employer. For instance, are you looking to target millenials? Then provide information about your flex schedules and the ability to telecommute. Do you want to attract those with growth potential? Then highlight your mentoring program and all the opportunities for advancement at your company. Before you craft your website message, know what it is your audience wants to learn about your company.

Keep Your Site Fresh

When your last press release was posted in 2010, it makes your company look stale. So make an effort to keep the dynamic sections of your website current. Post regular and fresh content to your company news and events section and keep your blog updated.

Make Your Site Functional

There’s nothing worse on a website than confusing navigation, information that’s hard to find, or a homepage so chock full of bells and whistles that you don’t know where to look first.

Instead, keep things simple. Make sure the site is easy to navigate and important information is simple to find. Also, when it comes to using your site as a recruiting tool, the Careers section should be a main area of focus. So promote it throughout.

Don’t Be Afraid to Stand Out

Your company and all its offerings are unique. Then why does your site look like everyone else’s?

When developing an effective website, don’t just copy what your competitors are doing. Make an effort to stand out and do something different. This may be through the information presented (such as videos of employees talking about what they like about working for the company), custom photography, or an employee penned blog.

Your website is the online face of your company. So when it comes to attracting the best talent, it’s important to ensure you’re communicating the right message.

Need More Help Recruiting the Best Talent?

Let Murray Resources know. As leading recruiters in Houston, TX, companies all over the city rely on our expertise to source and retain top talent for hard-to-fill, key positions across a broad range of business disciplines. Contact us today if you’d like to learn more.