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Invest in Your Personal Brand: Why Career Marketing is So Crucial to Professional Advancement

January 3rd, 2019

Just 10 years ago, all you needed to apply for a new job was a cover letter and a resume. Things have changed dramatically since then. In today’s world, a personal brand is a must. But what exactly does that mean, and how can you create one to advance your career in 2019?

 

A personal brand is simply a way to differentiate yourself. It defines the unique value and experience you offer. It showcases your personality so you come across as authentic. And it positions you as a leading professional that employers want to hire. At its essence, it’s how people remember you.

 

That’s critically important in a competitive job market. For instance, when you have a polished and professional personal brand, you’ll benefit in many valuable ways, including:

 

Improving visibility in your industry.

 

This is vital, particularly when it comes to looking for a new job. The better known you are, the more recruiters and hiring managers you’ll get in front of. Not only that, but realistic or not, visibility equates to more familiarity. Companies want to hire people they know because they feel more comfortable with them.

 

Broadcasting more authority.

 

When you have a strong personal brand, it shows that you’re a trusted authority. Your opinion is, therefore, going to matter to more people. Recruiters and other professionals will seek you out and connect with you on an emotional level. This will help to build more trust among you and your network, which can play an invaluable part in your career.

 

Showcasing special skills.

 

You have a specialized combination of work and life experience that can set you apart from other candidates. When it comes to what makes you unique as a professional, a personal brand will help you show it off, whether it’s through your own website, blog posts, articles you author on LinkedIn, or speaking engagements.

 

Setting yourself apart from the competition.

 

At the end of the day, whether you’re looking for a new job, to expand your network, or the chance to take your career to a whole new level, a personal brand can play a key role. It will help to make you more memorable as you strive to achieve your career goals.

 

Ready for professional help creating a personal brand?

 

Turn to the team at ResumeSpice. We offer a variety of services, from professional bio writing to LinkedIn profile writing and more, we’ll help you develop your own compelling personal brand. To get started, call us today at 832.930.7378.

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