What’s In (or Not in) Your Job Posting?

As one of the leading staffing agencies in Houston, TX, Murray Resources knows your job posting is a candidate’s first interaction with your company. It’s going to give them a sense of who you are and what you need.

Unfortunately, many hiring managers post openings that don’t reflect well on the company. They’re either vague and difficult to understand or, on the other end of the spectrum, offer way too much information.

But a job posting doesn’t need to represent every in and out of the job and the company. It simply needs to give candidates a snapshot so they can discern whether it’s the right opportunity for them.

So what should your job posting say to potential candidates? Besides the basics – job title, duties, full or part-time status and requirements – here’s a look at a few key ingredients to include in yours:

Personality.

Your job posting should not be full of legalese and corporate jargon. You’re talking from one human to another. Also, the tone of your posting should reflect the company’s culture. If you offer a more creative, laid back environment, then a more formally written post isn’t right for you…and vice versa.

Details.

Most employers offer plenty of detail in their job postings. The trouble is, most of the detail is about their requirements for the candidate. But remember, you’re trying to attract top-notch talent. And to do so, you need to educate them about what’s in it for them.

So be sure to include the unique perks that your company offers. Have an on-site cafeteria and fitness center? Promote it. Offer a flex schedule? State it. Pay for advanced degrees for employees? Tout it. These are the things that make your company different and special – and will help you stand out among your competitors vying for the same candidates.

Keywords.

You’ve written a captivating job posting, chock full of details about why your company is so great and why a candidate should want to work there. But if you forget to include keywords, no one’s going to be able to find it. So if, for instance, you’re hiring an accountant, then be sure to use that keyword, along with other relevant ones, like CPA, throughout the job posting.

Another tip? Don’t forget to put social sharing buttons in each of your job posts. Someone may be looking for a job for their spouse or a friend and when you make it easy for them to share, you’re expanding your reach.

Need more help attracting high quality talent? If you do, let Murray Resources know.

As one of the leading staffing agencies in Houston, TX, companies all over the city rely on our expertise to source and retain top talent for hard-to-fill, key positions across a broad range of business disciplines. Contact us today to find out more.