As one of the leading staffing services firms in Houston, TX, Murray Resources knows that job postings are a critically important component of the hiring process. And yet, too often they’re treated as an afterthought…or worse, a legal document chock full of corporate jargon.

Just consider job posting phrases like “coordinate with key stakeholders in applicable departments” and “improve overall operation and compliance with appropriate program compliance requirements.” These don’t do anything to sell the opportunity and get top talent to want to work for you.

Instead, think of your job posting as an advertisement. In other words, it’s a marketing tool that should:

1. Broadcast your opportunity;
2. Appeal to your target audience; and
3. Get them to act by submitting their resume.

So if your job postings could use some work, how can you take them from dry and formal to friendly and effective? Here are a few tips to keep in mind:

1. Talk about a day in the life.

Whether you’re hiring a receptionist or an engineer, one easy way to appeal to candidates is to talk about what a typical day is like in the role. Give them a glimpse as to what it’s really like to work in the position – and in your company. When you do, they’ll either get excited about it, or determine it’s not the right fit for them. Either way, it’s a win for you.

2. Be straightforward in your text.

Just because you work in a large corporation doesn’t mean you need to talk in corporate speak or internal acronyms. Instead, strive for clear and concise language that’s easy to understand. A candidate shouldn’t have to read your posting three times just to get a sense of what the job is about.

3. Focus on the candidate.

Don’t solely focus on your needs as an employer. Talk about why a potential candidate would want to work for your company. What would get them excited about the job? What’s unique or special about your company? Why do your existing employees like their jobs so much? You need to tell candidates what’s in it for them.

4. Get expert help if you don’t have the time.

Don’t let a weak job posting get in the way of recruiting today’s top talent. If you don’t have the time or resources to invest in creating job postings that get the results you’re after, then work with a staffing agency that can help you.

Interested in learning more? Call Murray Resources. As one of the leading staffing services firms in Houston, TX, organizations all over the city rely on us for help with the hiring process, from start to finish. Ready to get started? Contact us today.